Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help. Read the full article at MarketingProfs
Source: http://www.marketingprofs.com/articles/2016/31186/how-online-communities-can-help-you-market-throughout-the-customer-journey

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