Two-thirds of B2B marketers say they are conducting content-enabled campaigns–digital campaigns in which content is the primary value offer rather than a product/service–according to recent research from SnapApp and Demand Gen Report. Read the full article at MarketingProfs
Source: http://www.marketingprofs.com/charts/2016/31278/b2b-content-enabled-campaigns-top-trends-benefits-and-goals

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