Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA’s Journal of Marketing. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/charts/2017/31432/do-consumers-care-more-about-businesses-competence-or-morality

Advertisements