Segmented email campaigns have, on average, significantly higher open and click rates–and significantly lower bounce, abuse-report, and unsubscribe rates–than non-segmented campaigns, according to recent research from MailChimp. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/charts/2017/31549/the-impact-of-email-list-segmentation-on-engagement

Advertisements