Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies–and content, in general.
Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31570/the-psychology-of-case-studies-five-ways-to-amp-up-the-impact-of-your-customer-stories

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