When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/charts/2017/31618/how-b2b-tech-buyers-evaluate-vendors-most-valued-and-trusted-information-types

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