Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/charts/2017/31698/neurometric-study-the-effectiveness-of-embedded-vs-interstitial-mobile-ads-infographic

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