It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content–and content leadership–remains. So who’s going to lead the content team, and what skills should team members have? Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31761/the-chief-content-officer-is-dead-long-live-content-marketing

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