Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31806/the-anatomy-of-a-multichannel-welcome-series-for-nonprofits-and-others

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