If you’re on the content bandwagon, but you don’t know your customer acquisition cost (CAC) and customer lifetime value (CLV), you’re playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31820/content-marketing-and-customer-acquisition-how-to-calculate-your-cac-clv-and-roi

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