Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31865/how-to-identify-the-right-influencers-to-market-for-your-brand

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