Online and offline retail channels don’t have to compete. Complementary digital and in-store experiences are vital to today’s customer journey, giving consumers the best of both worlds—and the best returns to retailers. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/chirp/2017/31614/retail-strategy-today-a-blended-online-and-in-store-shopping-journey-infographic

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