If you’ve decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you’ve never had any comparable tools before, your job may be harder, especially if budgets are tight. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31875/digital-asset-management-how-to-demonstrate-business-value-create-a-business-case-and-search-for-the-best-solution