The biggest challenge for a lot of distributed marketing organizations is that they don’t have sufficient visibility into the co-op spending of their independent partners. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/31880/good-money-after-bad-your-channel-partners-and-your-co-op-dollars
Good Money After Bad? Your Channel Partners and Your Co-Op Dollars
06 Thursday Apr 2017
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