Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31920/diversifying-ad-spend-why-mobile-marketers-need-both-david-and-goliath

Advertisements