When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/31948/dont-make-a-titanic-mistake-bigger-experiences-arent-always-better-in-experiential-marketing

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