We’ve seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines’ ongoing struggles? Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/32024/united-untied-a-pr-101-lesson-in-crisis-communications

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