Moments that lead to a mobile or digital action in a consumer’s daily life may seem trivial, but they can hold large opportunities for brands. Those “micro-moments,” as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/32032/are-marketers-missing-opportunities-to-seize-consumer-micro-moments

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