Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here’s what marketers can learn from the shakeup. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/32074/five-lessons-for-all-marketers-from-the-departure-of-cokes-cmo

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