Social media’s importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here’s how your team should be using social insights to guide major marketing decisions. Read the full article at MarketingProfs

Source: https://www.marketingprofs.com/articles/2017/32108/three-ways-your-marketing-team-needs-to-use-social-insights

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