Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA). Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/charts/2017/32249/how-much-digital-ad-spend-is-lost-to-fraudulent-bots

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