Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you’ve always dreamed about? In the end, though, you’re only hurting yourself. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32281/dont-give-in-to-marketing-fomo-four-steps-to-resisting-shiny-object-syndrome

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