Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32313/how-to-supercharge-sales-four-storytelling-plots-to-eliminate-buyer-skepticism-and-mistrust

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