Owned, earned, and paid social media are often thought of as separate tactics of a brand’s social strategy. But ensuring all three work together can give you the biggest and best results. See how to make that happen. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32283/owned-paid-and-earned-the-social-media-trifecta-infographic

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