Communication matters. In organizations without effective communication, leaders can’t lead, products don’t sell, and projects don’t get funded. Which presents a paradox: if it’s that important, why does most communication fail? Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32426/embrace-the-squirrel-how-to-achieve-genuine-breakthroughs-in-your-communications-effectiveness

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