How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2017/32385/what-2-billion-user-journeys-tell-us-about-personalization-infographic

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