As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you’re not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32448/boost-your-email-roi-by-improving-your-copys-readability

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