The potential power of the press release is sometimes misunderstood by marketers who aren’t studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32516/the-modern-press-release-two-donts-and-three-dos

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