From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers’ needs and desires throughout their circuitous buying journey. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32528/how-to-use-predictive-analytics-to-engage-customers-throughout-their-journey

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