Developing new products and services in today’s economy requires adaptive innovation–an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/32555/three-ways-to-co-create-business-value-and-new-products-and-services-via-adaptive-innovation

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