As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33034/consumer-psychology-five-tips-for-creating-positive-and-reasonable-expectations