As marketers, we’re all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for that we must understand–and intelligently apply–attribution. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33048/rocket-fuel-for-your-marketing-career-getting-attribution-right