The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync–in online and offline channels–will explode your results. Here’s an overview, in interview format, of the fundamentals of direct marketing. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33062/direct-marketing-fundamentals-how-to-increase-response-an-interview-with-brian-kurtz