What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company’s most loyal customers have, on average, six completely different identities in your marketing systems. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33127/why-marketers-should-care-about-identity-resolution-your-customers-have-many-faces