Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33151/three-takeaways-for-marketers-from-the-repositioning-of-brand-taylor-swift