Keyword research is vital for success, because it’s all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33203/what-the-best-seos-know-about-keyword-research-and-four-tools-they-use