B2C marketers are becoming more successful with content marketing, but many report their organizations don’t have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/charts/2017/33257/2018-b2c-content-marketing-benchmarks-budgets-and-trends

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