By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33256/at-the-altar-of-the-future-how-to-successfully-wed-creativity-to-data