Marketers can no longer afford to view technology as a “nice to have.” In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33304/the-three-crucial-steps-to-building-a-modern-marketing-stack