Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time–i.e., the right context. Here’s how to lay the foundation of a customer experience program and team. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2017/33319/how-to-create-a-customer-experience-program-and-winning-marketing-team-context-marketing