For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand’s core values with the cultural context of the intended audience–its ideologies, tensions, values… Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33361/four-ways-to-keep-your-brand-and-marketing-relevant-amid-fluctuating-cultural-trends