If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out the infographic to see how to make marketing attribution work in your organization. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2018/33334/the-state-of-marketing-attribution-and-measurement-do-you-measure-up-infographic