The thing about “Big Data”? It’s overused and misused, but it isn’t meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33404/how-data-science-will-change-the-marketing-world-as-we-know-it