Selecting the right marketing technology is often a messy process with iffy results, but it doesn’t have to be. Do the work to evaluate the company behind the product, and you’ll put yourself in a position to succeed. Here’s how. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33431/how-to-evaluate-the-company-behind-the-martech-solution-and-why-thats-critical