If your client, CMO, or manager views content not so much as king but as bastard prince, it’s time to go to battle, breach some preconceived walls, and prove content’s prowess. These eight tactical measures will help you do all that. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33448/the-battle-for-content-marketing-8-trojan-horse-tactics-that-can-help-you-win