To pick a side or not to pick a side? That is the question plaguing many brands in today’s politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don’t pick a side, and you may be viewed as inauthentic. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33471/how-to-maintain-brand-authenticity-in-todays-politically-polarized-climate