Imagine you’re tasked with planning a trip. Now imagine trying to do that without knowing the trip’s starting point… Tough, right? It’s the same with a brand-awareness campaign. You won’t get far without first knowing your brand’s current standing in the market. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33501/before-building-brand-awareness-you-need-to-assess-brand-value-heres-how-to-do-both