A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you’d be paying to fail if you don’t take the human touch into account. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33503/abm-balancing-technology-and-a-human-touch-to-maximize-sales