In the world of marketing, there’s a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33540/how-emotional-marketing-in-b2b-drives-customers-even-if-you-think-it-doesnt