Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found that consumer-generated content crosses channels. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2018/33444/the-robo-economy-how-online-reviews-influence-offline-sales-infographic